About Us

Who We Are -

Sitayya brings back ethnicity, with ease, and an everyday elegance ...  at work, at home or anywhere in between.

Celebrating the strength, grace, and spirit of the real Indian woman, Blends artisan-rooted textiles with styles tailored for today’s Indian woman.

Sitayya offers more than fashion—it offers a sense of belonging. Every thread carries care, every design respect heritage, and every piece is made to make women feel seen, celebrated, and strong at work, at get-togethers or in moments of quiet reflection.

Sitayya celebrates women who honor where they come from while shaping where they’re going—effortlessly, every day. It is not about clothing with Sitayya—it’s about how a woman feels in it. Every stitch speaks of identity, pride, and possibility. It’s not fast fashion. It’s strong confidence, worn with pride.

In a world chasing trends, Sitayya returns to our roots. Our fabrics come from wisdom, not just looms. Our designs are keepers of stories told in hushed whispers or joyous laughter, or even at work. We are the ones who help her show up.

 

Our Vision is – 

To design & deliver fashion brands that is authentic, trusted for trend, offer exceptional value and sell it in an environment that offers an overall experience.

 

Our Customer Promise is –

First Price. Right Price. With a collection that's self-assisted, curated with fashion solutions highlighting incredible value and edited monthly launches.

Our service is efficient, our space is easy to navigate, and our returns policy is simple and customer friendly.